Gay Consumers and Brand Usage: The Gender‐Flexing Role of Gay Identity
Year of publication: |
2012
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Authors: | Oakenfull, Gillian |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 12, p. 968-980
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