Gay consumers and brand usage : the gender-flexing role of gay identity
Year of publication: |
2012
|
---|---|
Authors: | Oakenfull, Gillian |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 12, p. 968-979
|
Subject: | Homosexualität | Homosexuality | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | USA | United States |
-
Consumer reactions to self-expressive brand display
Sprott, David E., (2009)
-
Perkins, Andrew W., (2012)
-
Symbolic brands and authenticity of identity performance
Elliott, Richard, (2005)
- More ...
-
McCarthy, Michael S., (2014)
-
Crossing wires : short-circuiting marketing theory
Coffin, Jack, (2022)
-
Buying for Love of Country: Assessing the Ethics of Patriotic Appeals in Advertising
Stearns, James M., (2003)
- More ...