Gay Marketing : von der neuen Offenheit profitieren
Michael Stuber; Andrea Iltgen
| Year of publication: |
2002
|
|---|---|
| Authors: | Stuber, Michael ; Iltgen, Andrea |
| Publisher: |
Neuwied : Luchterhand |
| Subject: | Zielgruppe | Target group | Homosexualität | Homosexuality | Marketingmanagement | Marketing management | Homosexueller | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 229 S Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Gb. : ca. EUR 34.90, ca. sfr 69.80 |
| ISBN: | 3-472-05078-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001687307