Gay men's identity attempt pathway and its implication on consumption
Year of publication: |
2011
|
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Authors: | Hsieh, Ming Huei ; Wu, Shu Ling |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 4, p. 388-416
|
Subject: | Konsumentenverhalten | Consumer behaviour | Homosexualität | Homosexuality | Persönlichkeitspsychologie | Personality psychology | Soziale Rolle | Social role | Taiwan |
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