Gefühlsarbeit in Dienstleistungen : Konzept, Konsequenzen, Intervention
Year of publication: |
2008
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Authors: | Nerdinger, Friedemann W. |
Published in: |
Neue Herausforderungen an das Dienstleistungsmarketing. - Wiesbaden : Betriebswirtschaftlicher Verl. Gabler, ISBN 3-8349-0891-6. - 2008, p. 3-18
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Subject: | Dienstleistungsberufe | Service workers | Emotion | Marketingtheorie | Marketing theory |
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