Gefangen im roten Ozean
Year of publication: |
2015
|
---|---|
Authors: | Kim, W. Chan ; Mauborgne, Renée |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 37.2015, 5, p. 44-51
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Produktentwicklung | New product development | Markteintritt | Market entry |
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