Geld-zurück-Garantien : eine empirischeWirkungsanalyse aus Konsumentensicht
von Matthias Vieth
| Year of publication: |
2009
|
|---|---|
| Authors: | Vieth, Matthias |
| Publisher: |
Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden |
| Subject: | Garantie | Warranty | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Verhaltensökonomik | Behavioral economics | Theorie | Theory | Empirische Methode | Empirical method | Kaufpreis | Rückzahlung | Marketinginstrument | Kaufentscheidung |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | Online-Ressource v.: digital |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Münster, Univ., Diss., 2008 |
| ISBN: | 978-3-8349-8035-9 ; 978-3-8349-1408-8 |
| Other identifiers: | 10.1007/978-3-8349-8035-9 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515707