Gender differences in consumers’ perception of online consumer reviews
Year of publication: |
2011
|
---|---|
Authors: | Bae, Soonyong ; Lee, Taesik |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 11.2011, 2, p. 201-214
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Produktinformation | Product information | Virales Marketing | Viral marketing |
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