Product type and consumers' perception of online consumer reviews
Year of publication: |
2011
|
---|---|
Authors: | Bae, Soonyong ; Lee, Taesik |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 21.2011, 4, p. 255-266
|
Subject: | Online-Handel | Online retailing | Produktinformation | Product information | Produkttest | Product testing | Konsumentenverhalten | Consumer behaviour |
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