Studying motivations of store-loyal buyers across alternative measures of behavioural loyalty
Year of publication: |
2013
|
---|---|
Authors: | Martos-Partal, Mercedes ; Gonzáles-Benito, Óscar |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 31.2013, 4, p. 348-358
|
Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Utilitarismus | Utilitarianism | Eigeninteresse | Self-interest | Lebensmittel | Food | Spanien | Spain |
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