College students' online purchase attitudes and intentions : gender, product type, and risk
Jane McKay-Nesbitt, Chad Ryan, Sukki Yoon
| Year of publication: |
2018
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|---|---|
| Authors: | McKay-Nesbitt, Jane ; Ryan, Chad ; Yoon, Sukki |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 3, p. 207-229
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| Subject: | e-commerce | online shopping | gender | risk perceptions | risk | hedonic | utilitarian | recreational shopping identity | RSI | consumer behaviour | electronic marketing | internet | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Online-Handel | Online retailing | Studierende | Students | Risikopräferenz | Risk attitude | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925504