Gender differences in trust formation in virtual communities
Constance Elise Porter, Naveen Donthu, and Andrew Baker
| Year of publication: |
2012
|
|---|---|
| Authors: | Porter, Constance Elise ; Donthu, Naveen ; Baker, Andrew M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 1, p. 39-58
|
| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion | Vertrauen | Confidence | Geschlechterunterschiede | Gender differences | Soziale Rolle | Social role |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009509176