Gender, e-banking, and customer retention
Year of publication: |
2019
|
---|---|
Authors: | Mahmoud, Mahmoud Abdulai |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 4, p. 269-287
|
Subject: | customer retention | e-banking | Gender | social script theory | Geschlecht | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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