Gender effects on consumers' attitudes toward comedic violence in advertisements
Simon Manyiwa and Zhongqi Jin
| Year of publication: |
2020
|
|---|---|
| Authors: | Manyiwa, Simon ; Jin, Zhongqi |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 5, p. 654-673
|
| Subject: | attitudes toward comedic violence ads | comedic violence advertisements | disposition theory | gender permutation | tendency to share comedic violence ads | Gewalt | Violence | Werbung | Advertising | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1729314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258077