Gender issues in key account management research : a systematic literature review and avenues for future research
Year of publication: |
2023
|
---|---|
Authors: | Ivens, Björn Sven |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 111.2023, p. 81-96
|
Subject: | Key account management | Global account management | Strategic account management | Women |
-
The effectiveness of key account management practices
Davies, Iain A., (2014)
-
From selling to managing strategic customers : a competency analysis
Lacoste, Sylvie, (2018)
-
Shi, Linda Hui, (2016)
- More ...
-
Diller, Hermann, (2006)
-
Les déterminants de la flexibilité dans les relations client-fournisseur
Ivens, Björn Sven, (2009)
-
Revisiting the norm concept in relational governance
Ott, Christoph M., (2009)
- More ...