Revisiting the norm concept in relational governance
Christoph M. Ott; Björn Sven Ivens
| Year of publication: |
2009
|
|---|---|
| Authors: | Ott, Christoph M. ; Ivens, Björn Sven |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 6, p. 577-583
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| Subject: | Standardisierung | Standardization | Definition | Klassifikation | Classification | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003889375