Gendered giving : the influence of social norms on the donation behavior of men and women
Year of publication: |
2010
|
---|---|
Authors: | Croson, Rachel Toni Algaze ; Handy, Femida ; Shang, Jen |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 15.2010, 2, p. 199-213
|
Subject: | Fundraising | Zielgruppe | Target group | Geschlecht | Gender | Soziale Werte | Social values | USA | United States |
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