Gendered giving : the influence of social norms on the donation behavior of men and women
Rachel T. A. Croson, Femida Handy and Jen Shang
Year of publication: |
2010
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Authors: | Croson, Rachel T. A. ; Handy, Femida ; Shang, Jen |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 22118652. - Vol. 15.2010, 2, p. 199-213
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