Generalizations on Consumer Innovation Adoption : A Meta-Analysis on Drivers of Intention and Behavior
Year of publication: |
2014
|
---|---|
Authors: | Arts, Joep ; Frambach, Ruud T. ; Bijmolt, Tammo H.A |
Publisher: |
[S.l.] : SSRN |
Subject: | Meta-Analyse | Meta-analysis | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Innovation |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing, Vol. 28, No. 2, pp. 134-144, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1, 2011 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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