Generating audience loyalty to internet news providers through branding
Year of publication: |
2008
|
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Authors: | Shaver, Dan ; Shaver, Mary Alice |
Published in: |
Media brands and branding. - Jönköping : Jönköping International Business School, ISBN 91-89164-82-2. - 2008, p. 79-85
|
Subject: | Mediensektor | Media industries | Markenführung | Brand management | Digitale Dienste | Web-based service | Konsumentenverhalten | Consumer behaviour |
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