Generating business intelligence through automated textual analysis : measuring corporate image with online information
Ziqing Peng and Yan Wan
| Year of publication: |
2023
|
|---|---|
| Authors: | Peng, Ziqing ; Wan, Yan |
| Published in: |
Chinese management studies. - Bradford : Emerald Group Publ., ISSN 1750-6158, ZDB-ID 2280185-6. - Vol. 17.2023, 3, p. 545-572
|
| Subject: | Brand image | Corporate image | Corporate social responsibility | Online information | Sentiment analysis | Text mining | Markenimage | Firmenimage | Corporate reputation | Text | Corporate Social Responsibility | Data Mining | Data mining | Öffentlichkeitsarbeit | Public relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CMS-07-2021-0318 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336624