Generating global brand equity through corporate social responsibility to key stakeholders
Year of publication: |
2012
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Authors: | Torres, Anna ; Bijmolt, Tammo H.A. ; Tribó, Josep A. ; Verhoef, Peter |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 1, p. 13-25
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