Generating sales while providing service : a study of customer service representatives' ambidextrous behavior
Year of publication: |
2012
|
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Authors: | Jasmand, Claudia ; Blazevic, Vera ; Ruyter, Ko de |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 1, p. 20-37
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Subject: | Callcenter | Call centre | Beziehungsmarketing | Relationship marketing | Revenue-Management | Revenue management | Verkaufspersonal | Salespeople | Arbeitsverhalten | Work behaviour | Performance-Management | Performance management |
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