Generating trust and satisfaction in e-services : the impact of usability on consumer behavior
Year of publication: |
2010
|
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Authors: | Casaló, Luis V. ; Flavián Blanco, Carlos ; Guinalíu, Miguel |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 4, p. 247-263
|
Subject: | Online-Handel | Online retailing | Benutzerschnittstelle | User interface | Benutzerfreundlichkeit | Usability | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
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