Generation Y as young wine consumers in New Zealand : how do they differ from Generation X?
Year of publication: |
2011
|
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Authors: | Fountain, Joanna ; Lamb, Charles W. |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 23.2011, 2, p. 107-124
|
Subject: | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Altersgruppe | Age group | Neuseeland | New Zealand |
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