Generation Y females online : insights from brand narratives
Lorna Ruane and Elaine Wallace
Year of publication: |
2013
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Authors: | Ruane, Lorna ; Wallace, Elaine |
Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 16.2013, 3, p. 315-335
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