Generation Y females online : insights from brand narratives
Year of publication: |
2013
|
---|---|
Authors: | Ruane, Lorna ; Wallace, Elaine |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 3, p. 315-335
|
Subject: | Altersgruppe | Age group | Frauen | Women | Internetnutzung | Internet usage | Markentreue | Brand loyalty | Social Web | Social web | Irland | Ireland |
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