Generation Y's athlete role model perceptions on PWOM behaviour
Year of publication: |
2011
|
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Authors: | Buksa, Ivan ; Mitsis, Ann |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 4, p. 337-347
|
Subject: | Altersgruppe | Age group | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziale Rolle | Social role | Sportler | Athletes | Geschlecht | Gender | Fremdsprache | Foreign language | Australien | Australia |
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