Generational differences in omnichannel experience : rising new segment: Gen Z
Bilge Baykal
| Year of publication: |
2021
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|---|---|
| Authors: | Baykal, Bilge |
| Published in: |
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 117-132
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| Subject: | Omnichannel | Gen Z | in-store experience | shopping | millenials | online channels | convenience | seamless | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80043-388-520201011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492363