Generic Advertising of Intermediate Goods : Theory and Evidence on Free Riding
Year of publication: |
2002
|
---|---|
Authors: | Depken, Craig A. ; Kamerschen, David R. ; Snow, Arthur |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 0889-938X, ZDB-ID 6381406. - Vol. 20.2002, 3, p. 205-220
|
Saved in:
Saved in favorites
Similar items by person
-
Depken, Craig A., (2001)
-
The strategic nature of advertising in segmented markets
Depken, Craig A., (2008)
-
Ross risk vulnerability for introductions and changes in background risk
Keenan, Donald C., (2012)
- More ...