The strategic nature of advertising in segmented markets
Year of publication: |
2008
|
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Authors: | Depken, Craig A. ; Snow, Arthur |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 40.2008, 22/24, p. 2987-2994
|
Subject: | Werbeplanung | Advertising planning | Marktsegmentierung | Market segmentation | Theorie | Theory |
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