Generic advertising of U.S. lamb
Year of publication: |
2016
|
---|---|
Authors: | Ghosh, Somali ; Williams, Gary W. |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 28.2016, 4, p. 373-393
|
Subject: | Lamb | generic advertising | checkoff | benefit-cost analysis | Werbung | Advertising | USA | United States | Kosten-Nutzen-Analyse | Cost-benefit analysis |
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