Measuring the benefits to advertising under monopolistic competition
Michael A. Boland, John M. Crespi, Jena Silva, and Tian Xia
| Year of publication: |
2012
|
|---|---|
| Authors: | Boland, Michael A. ; Crespi, John M. ; Silva, Jena |
| Other Persons: | Xia, Tian (contributor) |
| Published in: |
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association. - Bozeman, Mont. [u.a.], ISSN 1068-5502, ZDB-ID 1121874-5. - Vol. 37.2012, 1, p. 144-155
|
| Subject: | Kosten-Nutzen-Analyse | Cost-benefit analysis | Werbung | Advertising | Agrarprodukt | Agricultural product | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548668