Geo-conquesting : competitive locational targeting of mobile promotions
Nathan M. Fong, Zheng Fang, and Xueming Luo
| Year of publication: |
2015
|
|---|---|
| Authors: | Fong, Nathan M. ; Fang, Zheng ; Luo, Xueming |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 5, p. 726-735
|
| Subject: | mobile commerce | mobile targeting | competitive targeting | locational targeting | randomized field experiment | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Betriebliche Standortwahl | Firm location choice | Feldforschung | Field research | Zielgruppe | Target group | Standortwettbewerb | Territorial competition | Theorie | Theory | Wettbewerb | Competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349855