Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Long Ding, Peng Liu, Sen Hu
| Year of publication: |
2023
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|---|---|
| Authors: | Ding, Long ; Liu, Peng ; Hu, Sen |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 174.2023, p. 1-13
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| Subject: | Market structure | Mobile marketing | Location-based coupon | Personalized pricing | Game theory | Marktstruktur | Spieltheorie | Preismanagement | Pricing strategy | Mobilkommunikation | Mobile communications | Kundenbindungsprogramm | Loyalty program | Oligopol | Oligopoly | Mobile Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338105