GeoFree BrandComms : building and sustaining virtual brand communities
Year of publication: |
2012
|
---|---|
Authors: | Devasagayam, P. Raj ; VanDen Heuvel, Dana |
Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 177-188
|
Subject: | Markenführung | Brand management | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing |
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