Geographical Expansion by International Retailers: A Study of Proximate Markets and Global Expansion Strategies
| Year of publication: |
2010
|
|---|---|
| Authors: | Etgar, Michael ; Rachman-Moore, Dalia |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 23.2010, 1, p. 5-16
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