Push and pull effects in international retailing
Year of publication: |
2015
|
---|---|
Authors: | Rachman-Moore, Dalia ; Etgar, Michael |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 24.2015, 1, p. 41-61
|
Subject: | Push-Pull Model | market-share | grocery and non-grocery formats | international retailers | global competitive index | Einzelhandel | Retail trade | Globalisierung | Globalization | Internationaler Wettbewerb | International competition | Welt | World | Multinationales Unternehmen | Transnational corporation |
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