Extent: | IV, 250 S. : graph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | St. Gallen, Univ., Diss., 1988 |
Notes: | Auch als: Schriftenreihe Marketing-Management ; 4 |
ISBN: | 3-908535-00-X |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000761675