Get content, get customers : turn prospects into buyers with content marketing

XXII, 261 S.

Ill., graph. Darst.

Includes index

The shift to content marketing -- Six reasons businesses are making the change toward content marketing -- How to put content marketing to work -- How to develop a content marketing mindset "and a process to match" within your organization -- How to select the content types that best match your strategy -- Making great content happen -- Putting the "marketing" in content marketing -- Best practice success stories overview -- Yes, content marketing can make welding cool! -- Creative content marketing enables a David to compete -- Successfully against Goliaths -- Finally, a PR agency that understands both boomers and blogging! -- Perfectly targeted content for customers and prospects -- Solopreneur sagas : even micro-businesses make content marketing pay off -- Content marketing pays off on the bottom line in Australia -- You can trust Northern Trust to deploy a great content marketing strategy -- Leveraging content marketing to strengthen member and community relationships -- At Best Buy, it's all about strengthening customer relationships -- Using content marketing to accelerate the acceptance of a concept and a product -- Preserving the value of content -- ThomasNet : a content marketer's content marketer -- E-mail software provider teaches customers to market effectively -- UK Law Firm uses content marketing to build powerful new brand -- Rockwell automation uses content marketing to be global, local, and cost-effective -- Top 10 content marketing lessons learned from successful practitioners -- An in-depth case study : developing a content marketing strategy from start to finish -- Marketing survival.

0905

ECONIS - Online Catalogue of the ZBW