Get content, get customers : turn prospects into buyers with content marketing
Joe Pulizzi ; Newt Barrett
| Year of publication: |
2009 ; 1st ed
|
|---|---|
| Authors: | Pulizzi, Joe ; Barrett, Newt |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marketing | Kundendienst | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [gbv.de] |
| Extent: | XXII, 261 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-162574-7 ; 978-0-07-162574-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004953813