Get Started Guide to E-Commerce : Getting Online - Creating Successful Web Sites - Order Fulfillment - Getting Noticed

(From Publishers Weekly) - "The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, "when in doubt, leave it out." A comprehensive glossary also makes this a valuable starting point for small business owners and managers.".

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Year of publication:	2001
Authors:	Zilliox, Danielle
Publisher:	Saranac Lake : Electronic & Database Publishing, Inc.
Subject:	Website \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Internet \| Online-Marketing \| Internet marketing
Description of contents:	Intro -- Contents -- Introduction -- Why You Want to Be Online -- Analyzing Your Internet Potential -- Getting There -- Building the Page -- Behind the Scenes -- Making It Sell -- Glossary -- Index.

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Extent:	1 online resource (236 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-60557-149-2 ; 978-0-8144-7117-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012688461