Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Year of publication: |
2009
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Authors: | Peine, Klaus ; Heitmann, Mark ; Herrmann, Andreas |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 1, p. 39-66
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Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Emotion | Passagierluftverkehr | Air passenger transport | Online-Buchungssystem | Online booking system |
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