Getting beer during commercials: adverse effects of ad-avoidance
Year of publication: |
2010
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Authors: | Stühmeier, Torben ; Wenzel, Tobias |
Publisher: |
Düsseldorf : Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE) |
Subject: | Fernsehwerbung | Medienverhalten | Private Fernsehanstalt | Fernsehanstalt | Rundfunkfinanzierung | Marktstruktur | Theorie | Media Markets | Ad-avoidance | Two-Sided Markets |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
ISBN: | 978-3-86304-001-7 |
Other identifiers: | 637977335 [GVK] hdl:10419/41416 [Handle] RePEc:zbw:dicedp:02 [RePEc] |
Classification: | L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L13 - Oligopoly and Other Imperfect Markets |
Source: |
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