Getting closer to the consumer - how Nivea co-creates new products
Volker Bilgram; Michael Bartl; Stefan Biel
| Year of publication: |
2011
|
|---|---|
| Authors: | Bilgram, Volker ; Bartl, Michael ; Biel, Stefan |
| Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 28.2011, 1, p. 34-40
|
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009854079