The BMW Group co-creation lab : from co-creation projects to programmes
Year of publication: |
2013
|
---|---|
Authors: | Bartl, Michael ; Jawecki, Gregor ; Bilgram, Volker ; Wiegandt, Philipp |
Published in: |
Discontinuous innovation : learning to manage the unexpected. - Singapore [u.a.] : Imperial College Press, ISBN 1-84816-780-6. - 2013, p. 179-203
|
Subject: | BMW Group | Kfz-Industrie | Automotive industry | Produktentwicklung | New product development | Innovation |
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