Getting into the heart of sport consumers
Year of publication: |
2009
|
---|---|
Authors: | Königstorfer, Jörg |
Published in: |
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses. - Köln : Inst. für Sportökonomie und Sportmanagement, ISBN 3-937058-08-7. - 2009, p. 131-160
|
Subject: | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing |
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