The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Carla Barbosa Vieira, Bruno Sousa
| Year of publication: |
2020
|
|---|---|
| Authors: | Vieira, Carla Barbosa ; Sousa, Bruno |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 20.2020, 1/2, p. 29-46
|
| Subject: | brand attachment | sports consumer's behaviour | sports marketing | trust | Portugal | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Markenführung | Brand management | Fußball | Football | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Sport | Sports | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2020.109762 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012523247