The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Year of publication: |
2020
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Authors: | Vieira, Carla Barbosa ; Sousa, Bruno |
Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 20.2020, 1/2, p. 29-46
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Subject: | brand attachment | sports consumer's behaviour | sports marketing | trust | Portugal | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Markenführung | Brand management | Profisport | Professional sports | Fußball | Football | Sport | Sports | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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