Getting the customer interested in your innovation: role of distribution and promotion strategies
Year of publication: |
2010
|
---|---|
Authors: | Sikdar, Arijit ; Vel, Prakash |
Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 11.2010, 3, p. 158-168
|
Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Vertrieb | Physical distribution |
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