Attitudinal loyalty, behavioural loyalty and social media : an introspection
Kerrie Hawkins; Prakash Vel
| Year of publication: |
2013
|
|---|---|
| Authors: | Hawkins, Kerrie ; Vel, Prakash |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 2, p. 125-141
|
| Subject: | Attitudinal loyalty | Behavioural loyalty | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200657